Public Relations :: How To Corp Sales & Marketing

Welcome to the Public Relations category, part of How To Corp's Sales & Marketing directory focussed on B2B sales, networking and partnerships.

The How To Corp Public Relations category, sometimes called PR agencies, PR firms or media relations, features businesses and organizations offering products and services such as PR campaigns, PR strategies and strategic communications. Other products and services that might also be offered include crisis management, press releases and reputation management.

Start by selecting a state and navigating to your desired location, or simply use the search box for more refined results.

In the business-to-business (B2B) world, public relations professionals provide insights into potential partners, customers and other relevant groups. They also disseminate information and news about the company, whether it is the launch of a new product or the creation of a new partnership. Public relations involve more than simply promoting a product. It also involves simplifying messages away from jargon-rich marketing and sales communications.

Public relations experts mine case studies, trends, data and other information that helps tell a story that is relevant to the target audience. The goal is to establish a strong brand that is recognized in the B2B industry with effective positioning and message refinement. A public relations expert will ensure communications have the right content and consistent messages. They are also involved in measuring the effectiveness of various public relations tactics.

For some businesses, public relations may not be an expertise that is available from the current pool of employees. This is when hiring a public relations firm might help. These firms have experience in using various approaches to communicate with various groups, including media and customers. They are able to leverage various channels to communicate messages about new products, partnerships and other developments. This might involve writing articles in trade publications or using social media to communicate with B2B customers. A number of resources can help businesses find public relations experts, including the Public Relations Society of America (PRSA).

Our exhaustive index of Sales & Marketing related organizations and businesses provides new, growing and established US businesses with a comprehensive resource for locating both national and local Public Relations.

To discover Public Relations in your city please either use the search box or select a state above.