Market Research :: How To Corp Sales & Marketing
Welcome to the Market Research category, part of How To Corp's Sales & Marketing directory focussed on B2B sales, networking and partnerships.
The How To Corp Market Research category, sometimes called marketing research, market reports or market intelligence, features businesses and organizations offering products and services such as marketing analytics, comparative market analysis and industry reports. Other products and services that might also be offered include market surveys, consumer surveys and marketing analysis.
Start by selecting a state and navigating to your desired location, or simply use the search box for more refined results.
In a sales-driven industry, business-to-business (B2B) companies need to be able to effectively target their marketing and sales approaches to the right audience. Marketers, sales professionals, executives and others need to know who to talk to and when to approach them, as well as know the best way to convince the audience.
Market research is an essential component of any marketing and sales approach for B2B companies. There are several market research and database tools for the B2B marketplace that allow companies to research other businesses such as Unomy, BizStats, FreeLunch, Google Trends and Google Analytics. Klout, Kred and Peerindex are helpful tools to identify influencers in your market that could be partners or mentors. Other resources include Optify's annual B2B Marketing Benchmark Report, the B2B Content Marketing Report from MarketingProf and the Content Marketing Institute, IDG's B2B Lead Generation Report, and MarketingSherpa's annual B2B Marketing Benchmark Report. Social media including LinkedIn and Twitter can be other effective sources of data.
Companies can also gather data for market research by interviewing clients or sending out email surveys. In addition to conducting your own research, there are numerous firms that specialize in B2B market research. These firms include Amplitude Research, B2B International, Circle Research and Questback, to name a few.
Our exhaustive index of Sales & Marketing related organizations and businesses provides new, growing and established US businesses with a comprehensive resource for locating both national and local Market Research.
To discover Market Research in your city please either use the search box or select a state above.